A HEALTHY MIX OF EXPERT DISCUSSIONS & DETAILED RESEARCH
TO DECODE DOMAIN NAME INDUSTRY IN INDIA

Introduction

The report is a first of its kind state-of-the art study about the current domain name industry landscape in India. It covers all the key aspects constituting the domain name industry in the country.

Key Industry Drivers

Industry size and growth

Customer preferences

Key Industry Players

Domain Name Solutions

Regional Penetration

The report's objective is to provide a detailed overview of Indian domain name industry – one of the most integral elements of growing internet ecosystem in the country.



INTERNET HAS TRANSFORMED ENTIRE BUSINESS & CONSUMER LANDSCAPE BACKED BY ROBUST DOMAIN NAME SYSTEM


Notes:
1. Refers to country-level top-level domain such as .in, .us, .uk, etc.
2. IDN ccTLD refer to country-level domain extension in non-latinlanguages

IMPACT OF INTERNET ON GDP HAS WITHNESSED ONE
OF THE FATEST GROWTH IN INDIA, ACROSS THE GLOBE


Large economies
that contribute to

60%

of global GDP,

have an average Internet
contribution of

4.6% of their GDP.

In large economies
such as the US & China,

INTERNET'S
CONTRIBUTION

to GDP accounts
for a larger share
than agriculture &
energy sector.

Sources:
Economic Intelligence Unit, OECD, country statistical agencies , Zinnov Analysis

INDIA IN 2015: TECHNOLOGY REMAINS
THE KEY TRANSFORMATIVE FACTOR DRIVING INDIAN ECONOMY

Sources:
World bank, NASSCOM, Business Standard, GSMA Intelligence, CISCO Report “Visual Networking Index Global IP Traffic Forecast, 2015-2020", Times of India, Indian Express, Moneycontrol, Gadget 360 (NDTV), Department of Economic & Social Affairs (United Nations), Ministry of telecom and communications, Population Pyramid, Zinnov Analysis on SMBs, MakeinIndia, Octaneresearch, DIPP, Gartner

WIDENED INTERNET
USABILITY WITH
DOMAIN NAME
SYSTEM AS ITS
INFRASTRUCTURE
BACKBONE

Sources:
Zinnov Analysis

DOMAIN NAME COUNT IN INDIA HAS WITHNESSED
STRONGER GROWTH AS COMPARED TO GLOBAL MARKETS

Sources:
Verisign Quarterly Reports (global domain name count), ICANN, NIXI, Domain Tools, Zinnov Analysis

HOWEVER, INDIA CURRENTLY HAS
LOW DOMAIN PENETRATION RATIO


DPR in the

US REMAINS
THE HIGHEST

amongst other
key global economies.

India is,
currently at

1.1% DPR,

China - with the

HIGHEST NUMBER
INTERNET USERS

and enterprises, globally -
has a DPR as low as 3.6%.

Sources:
Internetlivestats, Registrarowl, Zinnov Analysis

.COM REMAINS THE CLEAR MARKET LEADER
IN INDIAN DOMAIN NAME INDUSTRY


TLD & REGISTRY PENETRATION - GLOBAL & INDIA
(MILLION, JUNE 2016)



About 79%3 of the SMBs in India currently prefer .com over other TLDs with TRUST being the major reason for this preference.


REGISTRAR SERVICES3
(GoDaddy, BigRock, etc.) remain the key
source for buying domain names in India.


Awareness about various
USAGES OF
DOMAIN NAMES
(Websites, emails, social media page, etc.)
is a key initiative that would drive the market.

Notes:
1. New TLDs for India include .xyz, .online, .top, .club, .website, .ooo, .space, .site, .tech, etc..
2. Others include TLDs such as edu, nic, us, live, etc.
3. Insights from 200 Pan-India SMB surveys
Sources:DomainTools, Industry Interactions with NIXI, Afilias, etc., Verisign Quarterly Reports, Dataquest, nTLDStats, Zinnov Analysis from 200 SMB pan-India surveys

STATES WITH HIGH PENETRATION OF INTERNET USERS INDICATE A HIGHER DOMAIN NAME ADOPTION


TLD Split – by Region
(%, 2016E)

Regional Domain Name Penetration


Sources:
Survey by Ministry of Micro, Small and Medium Enterprises, Government of India, TRAI, Zinnov Analysis

.COM REMAINS THE MOST PEFERRED TOP-LEVEL DOMAIN NAME
WITHIN SMBs IN INDIA

SMB Domain Name preference at the time of purchase - by TLD


.com


.in


.com & .in


Majority of SMB enterprises bought .com over
other domains due trust & its professional image.

Reasons for choosing a TLD


9%
Relevant
Locally

10%
Global
Standard

37%
Most recognized /
trusted domain

27%
Portrayed
professional image

About
95%
SMBs bought the domain name
similar to their company name.

Sources:
Zinnov Analysis from 200 pan-India SMB survey

MAJORITY USAGE OF DOMAIN NAMES IS RESTRICTED TO
WEBSITE AND EMAIL SERVICES ONLY

Domain Name Universe in India - Split Key Attached Services1,2,3

Website

40%

Professional Emails

10% - 12%

Redirect to Trade portals/
e-Commerce

<1%

Parked-For Monetization

25% - 30%

Mobile enabled website

3% - 4%

Redirect to Social Media Page

<1%

For Sale

1% - 2%
Notes:
1. Represents the service distribution of the overall domain name market on the basis of analysis of 1.56 million domain names in India.
2. Excludes the cases where domain name could not be resolved into any of these services.
3. About 27% of domains could not be resolved or incurred some errors such as server error or website coding error. Sources:Zinnov Analysis on attached services

SOUTH AND WEST WITHNESS HIGH WEBSITE PENETRATION

Website Penetration - by State Share

Website Split - by Content Management System1

Notes:
1. Only 25% of total websites are currently using any CMS applications. Sources: Zinnov Analysis on attached services

PROFESSIONAL EMAIL SERVICES REMAINS
ANOTHER KEY USE CASE FOR MANY ENTERPRISES

Professional Email Service Penetration

Domain Names

100%

Desktop Website

>40%

Professional Emails

10% - 12%

Email Service - Split by Third Party Email Service Providers 1

Businesses prefer email services
with similar domain name as its website,
due to professional image and recall.

Third party email services provides reliable mail services, campaign statistics & integration of mailing list with website, blog and social media page.

Notes:
1. Third party email services penetration is about 2-3% of total domain name count in India
Sources: Zinnov Analysis on attached services

PARKED DOMAINS AND DOMAIN FORWARDING
TO SOCIAL MEDIA/TRADE PORTALS IS EMERGING

DOMAIN NAME REDIRECTED TO SOCIAL MEDIA

DOMAIN NAME AS PARKED/FOR SALE

DOMAIN NAME REDIRECTED RO TRADE/E-COMMERCE PORTALS

Most of the registrars park the unused domain
name and use it for monetization purposes -
parked page has advertisement links.
Sources:
Zinnov Analysis on attached services

INDIAN DOMAIN NAME
INDUSTRY LANDSCAPE
WITNESSED DOUBLE
DIGIT
GROWTH IN RECENT
PAST

Bangalore
69 "Prathiba Complex",
4th 'A' Cross,
Koramangala 5th Block,
Bangalore-560 095.
Phone: +91-80-41127925/6

Thank You


Gurgaon Office:
First Floor,
Plot no. 131, Sector 44,
Gurgaon-122002,
Phone: +91 124 4420100

Singapore
Level 42, Suntec Tower Three
8 Temasek Boulevard
Singapore 038988
Phone:+65 6829 2123

Texas
21, Waterway Ave
Suite 300
The Woodlands
TX-77380 USA
Phone:+1-281-362-2773

Beijing
Meilifang Tower 4, Entrance 4,
10/F #1003,
11 Beiyuan Shuangying Road,
Chaoyang District, Beijing
China 100012